UFSL logo

About Us

Vision and Mission

Vision

To be the most trusted capital markets partner, enabling investors to create sustainable long-term wealth.

Mission

To grow investors’ wealth by delivering disciplined market insight, efficient execution, innovative investment solutions, and a customer-first commitment—while upholding the highest standards of integrity and ethics.

Details of Permissible Business Activities

UBL Financial Services (Private) Limited is a Stock Brokerage company and holds Trading Rights Entitlement Certificate (TREC) as Trading and Self Clearing broker of the PSX and is licensed by the SECP as Securities Broker.

Introduction of Company

UBL Financial Services (Pvt.) Ltd. (UFSL) [formerly Al Ameen Financial Services (Pvt.) Ltd (AFSL)] was incorporated on February 27, 2014, and was mainly engaged in mutual funds distribution services. AFSL was renamed as UFSL in June 2025 and changed its principal line of business as capital market brokerage services.

UFSL is a TREC holder of Pakistan Stock Exchange (“PSX”) and licensed by the Securities & Exchange Commission of Pakistan (“SECP”).

Incorporation and License Details

Description Detail
Incorporation Number 0087171
SECP License No. BRP-380
NTN 4258733-6

Management Profile

Ahmad Khashe Lodhi

Chief Executive Officer

Ahmad is a seasoned financial industry expert with over 30 years of diverse experience in the field of Portfolio Management, Treasury and Funds Management, Mutual Funds, Investment Advisory, SMAs, Equities, Credit Analysis, Investment Banking and Treasury Operations. He has served for some of the leading financial institutions like Mashreq Bank Pakistan Limited, HBL, Pakistan Kuwait Investment Company, UBL Fund Managers Limited and PICIC Asset Management. He is an MBA from the Institute of Business Administration.

Syed Ayaz Ahmed

Chief Financial Officer

Ayaz has over 12 years of experience in the field of Accounts and Finance, Compliance and Internal Audit with leading financial institutions. He holds Master’s degree with major in Economics and Finance. After completing his Chartered Accountancy articles, he gained diversified financial sector experience by working in some of industries top tier companies like Faysal Asset Management Ltd and UBL. Prior to joining UBL Financial Services, he worked as CFO and CEO of Optimus Capital Management.

Faiz Alam

Head of Operations

Faiz has over 30 years of rich experience of Back Office Operations in Equity Settlement. He has served for some of the leading brokerage houses like Jardine Fleming, Smith International Securities, Al Hoqani Securities, Next Capital Limited and ORIX Investment Bank Limited.

Details of Associated Companies

Our parent company is UBL Fund Managers Limited “UBLFM” which was founded in 2001. UBLFM is a 100% subsidiary of UBL Bank

Management Rating

BFR 2 by PACRA

Auditor and Legal Advisor

Auditor: Riaz Ahmad, Saqib, Gohar & Company

Legal Advisor: Akhund Forbes

Address of Registered Office

Head Office: 2nd Floor, STSM Building, Beaumont Road, Civil Lines, Karachi

Contact Details

Email: info@ufsl.com.pk

PABX: +92 21 111 825 375

FAX: +92 21 35224953

Services Offered

Equity Brokerage

UFSL equity sales is client focused and we do not maintain a proprietary trading book to eliminate any conflict of interest. Our equities sales traders are trained professionals, who provide their clients with the widest possible range of ideas and services. Our traders help clients in identifying market and stock trends by being on top of the information flow, backed by efficient and timely execution and settlement.

Details of Registered Agent

Mr. Ahmad Khashe Lodhi – Chief Executive Officer